Currently: Growth Marketing Associate @ Bitstamp
Past Experience
Digital Marketing Specialist, Chowbus, New York (An Authentic Asian-Food Delivery Company)
- Increase first purchase conversions by 20% of English affiliate marketing by developing and implementing new strategy and maintain the ROAS at 5 in the Chinese affiliate channel
- Drive growth at 157% of app installs and 251% in user acquisitions by executing and optimizing app, SEM, display and video campaigns in collaboration with agency partner
- Improve organic search ranking by leading the SEO initiatives that unite product manager, engineer, and writer
- Develop test strategies to experiment with new ad copy, bid, creatives and landing pages
- Create actionable insights and drive business increase by building data-driven campaign performance report and dashboard
- Initiate marketing attribution tracking reimplementation by streamlining internal and external conversations between ads partner, mobile measurement partner, engineers and data scientists
Digital Marketing Analyst – Ecommerce, Redcube Production, New York (Advertising and Marketing Agency)
- Increased the website visit by 60% by creating negative keyword lists to block irrelevant search traffic
- Presented insightful weekly and monthly reports by analyzing SEM performance data and visualizing by Tableau and Excel
- Amplified website traffic by 60% by overseeing online channels including email, SEM, influencer and social media
- Composed innovative and persuasive search Ads copy by researching keywords, industry trends, consumer behaviors, etc
- Grew online sales by 20% in 30 days by planning monthly and weekly digital marketing campaign calendar
- Accelerated work efficiency by 30% by collaborating and coordinating with clients and cross-functional teams
- Presented insightful reports by analyzing and assembling traffic and sales data via Shopify, Google Analytics and GoogleAds
Project Management Intern, Remesh, New York (Real-time AI-based Qualitative Market Research Platform)
- Designed and delivered screening templates across 18 consumer categories with utilization across ~150 projects annually
- Discovered project insights of 2019 to assist CEO, Sales Team and PM team by analyzing and visualizing data
- Tracked project execution and helped Fortune 500 clients extract insights by working closely with Customer Success Team
- Maximized the usage and understanding of the platform by supporting Product Team to build Remesh HelpDocs